Jun 14, 2022
In Wellness Forum
The training camp mode is a common way of playing executive list in the current online education industry. Among them, there are many types of training camps based on different goals, including drainage training camps, transformation training camps, and training executive list camps serving courses. In this article, the author discusses how to design a conversion-based training camp. Let's take a look. In the process of paying for knowledge and turning online education online, in addition to free delivery of lessons, The most obvious change—enterprises have begun executive list to attach importance to training camps, and the conversion rate to regular-priced courses is a very important indicator, which is carried by low-priced training camps + high-quality course content + beyond-expected services . Today, I mainly want to follow the actual combat style of the training camp from the following three parts. 1. Product side: how to design an experiential training camp Let us define the executive list boundaries of the training camp we are going to discuss today. According to the purpose of the current training executive list camp, we can divide the training camp into: The drainage training camp is aimed at accumulating traffic pools. A typical case is the Baowan 8-day training camp; The transformation training camp is executive list aimed at transforming into regular-priced courses. A typical case is the Zebra AI class training camp; The training camp based on course service aims to provide course value-added services and establish course reputation. A typical case is the 21-day training camp for Xiaoneng Bears.