Oct 20, 2022
In Wellness Forum
With this in mind, how can you do B2C well? A top tip here is to test everything. You don’t want to just launch into a marketing strategy without knowing how it works. A bad strategy could have a negative effect on your business and its reputation. Furthermore, some strategies will work better for one business than for another. Here are four strategies to start with. See what works best for you. 1/ Content Marketing and Building Relationships The goal here is to build relationships with your customers .Cold calling company for windows and doors replacement Treat them like you would in a shop, with fantastic customer service and good quality information. Think about the content you use in your marketing. Don’t just write anything. Does it add value to the customer? Will they benefit from reading your blog, your newsletter or your social media post? It doesn’t have to be a work of Shakespeare, but it helps to treat your customers like human beings. Is your blog interesting? You need to create content that is authentic to you, your voice and your brand. This will help you to present your business as a solution to something your customer is experiencing. For example, you have a business that sells vegan cakes and bakes. Your target audience are probably vegan already, or they may be looking into changing their diet. However, they’re not sure how to adapt or what to bake. Here’s where you can offer some great content including recipe cards, high quality images, how to videos and favourite bake blogs. Hence, you are offering high quality content Best lead generation company for Air Duct cleaning and building your customer base by sharing your knowledge. 2/ Try a Competition or Offer A Free Product For many people, the thought of winning something for free is often too tempting to ignore. Therefore you can make the most of the platforms available as part of your B2C strategy. For example, sticking with the vegan bake business, how about a bake off among loyal customers? They could post images of their own bakes and ideas. Thus sharing and growing awareness of your brand. Or, you could offer a free cupcake or box of bakes for people to try in return for a review. If you’re feeling adventurous, you could even host a webinar showing your expertise in baking. Whatever you choose to do, make sure you offer something that is related to what your business is about. 3/ Optimise Your Content For SEO With this strategy, you need to consider searcher intent when optimising your content for SEO. This refers to the reason behind a Google search. So for example, if you want vegan food, you might search for ‘Vegan dining near me’. Or for ‘vegan takeaway food’. Maybe the consumer is searching specifically for a ‘company near me selling vegan birthday cakes.’ The type of search that goes into the search engine indicates its intent. So, the first customer may just be looking for different restaurants and comparing them to decide on where to eat in the future. The second customer may want takeaway food this evening. And the third is looking for someone to make a cake. Ideally, you’ll be creating content for people in each of these phases. For example, you don’t provide fine dining, but the word Vegan and Food means that your business may appear in the search. Here you can create content for delectable and sumptuous vegan desserts. With the takeaway search, perhaps you can offer content about quick and easy vegan cupcake deliveries. And then there are reviews of the wonderful birthday cakes you make. So you start to see how optimising your content for SEO can help with customers finding your business in a google search. 4/ Use Social Media Using social media for your brand and business doesn’t have to be expensive. Best lead generation company for home improvement company With strategic B2C marketing, you can grow your brand and audience organically. Furthermore, social media platforms are great for cross over promotions. For example, you can highlight your website on your social media sites and vice versa. With Instagram as an example, you can start by setting up a very simple strategy. Follow a few people per day who are interested in your niche or industry. Then, create a branded hashtag for all your posts. For example, Instagram is an image heavy platform, so make sure you post all of those beautiful cakes and bakes in their best light. Keep words to a minimum, and let the images do the talking. 5 Examples of Successful B2C Campaigns McDonalds The McDonald’s team are clever with e-commerce, but they have had to adapt. The brand itself has undergone lots of different perceptions by consumers. However, it used to be all about the food. Recently, the company is focusing on the customer experience. An example of a successful B2C campaign is the ‘Hands Full’ advertisement strategy from 2018. There are 3 ads which all focus on an element of in-store innovation. So, there is the McDonalds mobile app, the in-store order screens and the table service. With this strategy, McDonalds is targeting families in particular. With the aim of changing perceptions about going to a restaurant and also to highlight its innovation and focus on customer experience. So you can see, it’s not just all about the burger.