Apr 12, 2022
In Wellness Forum
First of all, the "social map" is a development form of the map. It is a subdivision angle that the map based on LBS (Location Based Service) and the "local life" concerned by many domestic Internet companies and unicorn companies can be cut into. Secondly, subdivide the social field, which can be divided into acquaintance socialization and stranger socialization. These two directions are currently being taken over by leading Internet players abroad. The former is the acquisition of the acquaintance social map product "Zenly" by Snapchat's parent company Snap, and the latter is Google, which has acquired the stranger's social map product "Waze". Google acquires Waze In June 2013, Google completed its acquisition of Waze for more than $1 billion. This acquisition was successfully competed under the competition of the technology giant Apple and the social giant Facebook, and it was also a rare Fax List huge acquisition project by Google in those years. Waze is an Israeli Internet map product based on user development and growth. It relies on encouraging users to report useful road information, that is, enriching map information by UGC. But why did Google spend so much money on Waze? One is to strengthen its own social mobile business, which can improve Google's social capabilities and gain certain advantages in mobile. Second, Waze is like a human traffic situation notification map. It has a large number of loyal users in Brazil, Argentina, the United Kingdom, the United States, Colombia, Germany, Peru and other countries. The UGC (User Generated Content) model was in that era, and Waze had already taken shape. And in the 3.0 version in 2011, it started from the map, not only the map. At that time, it was already visible that the small closed loop such as "search-POI-navigation" expanded to a large closed loop such as the local life app. For Facebook, Google's social network can be said to be not good at subjects. Although there have been attempts at products in the social field, the results are not so ideal.