Customer Unit Price Then the number of transactions and the unit price of customers are our first-level sub-indicators. But the number of transactions can continue to go down: Number of transactions = number of users transaction rate Divide it into whatsapp Database secondary sub-indicators number of users and transaction rate. Likewise, for our landing page: The number of landing pages = the number of ad impressions the ad click rate The number of advertisement exposures can be divided into: The number of ad clicks = the number of target users he ad whatsapp Database click rate This way we can break down all the way down to smaller sub-indicators: 3) Splitting process indicators Having identified the North Star indicator and sub-indicators, we also need process indicators to connect them together.
Our business scenario is e-commerce, and the business logic is such a business funnel that users browse - add purchases - purchase. At this time, our process whatsapp Database indicators are split according to the business funnel. When splitting process indicators, we must follow two principles: relevance and completeness . First, consider relevance. You can't judge whether a watermelon is delicious or not based on whether it is sour or not. According to this whatsapp Database principle, the process indicators you choose should accurately reflect your process. Second, consider completeness. This is easy to understand, whether the several process indicators you listed can comprehensively include the object to be recognized.
Comprehensive description of a certain process. Based on these two principles, take the advertising exposure process whatsapp Database as an example. In this process, we can use indicators such as advertising exposure channels and advertising costs to describe the process. Similarly, indicators such as the duration of stay, the number of users, and the conversion rate of each link will exist in each process. 4) Add categorical dimension After determining whatsapp Database the North Star indicators, sub-indicators, and process indicators, we also need to add classification dimensions to improve the indicator system.