Editor's introduction: With the rapid development of the Internet industry, various TV dramas and mobile games that attract netizens occupy people's bulk sms service sleep time, resulting in poor sleep quality for some people. As a result, the types of sleep products continue to increase, and the market size also continues to increase. big. The author of this article analyzes the current development status of China's sleep economy, business models, user groups, related product analysis, etc. Let's take a look, I hope it will help you. 1. Market analysis 1. Industry background analysis Figure 1 Analysis of the market size of China's sleep economy As can be seen from Figure 1, with the birth of AlphaGo in 2016, the Internet slowly entered people's lives. With the rapid development of the Internet, people began to bulk sms service stay up late to watch dramas, play games all night, and become addicted to the Internet world, and some young people sleep because of this.
Quality generally deteriorates. Therefore, in 2016, my country's sleep economy has also developed slowly. Therefore, between 2016 and 2020, the overall bulk sms service market size of China's sleep economy has increased from 261.63 billion yuan to 377.86 billion yuan, an increase of 44.42%. It is expected that in the future, with the penetration of the sleep product market With the continuous improvement of the rate and the increasing number of product types, the market size will continue to maintain a growth trend. Summary: From the perspective of the market size of the sleep economy, it is mainly because of the rapid development of the Internet (rich content) that people are addicted to it. 2. Industry bulk sms service macro environment analysis 1) Policy factors People's health is an important symbol of national prosperity and national prosperity.
The report of the 19th National Congress of the Communist Party of China put forward the development strategy of "Healthy China". In 2019, the National bulk sms service Health and Medical Commission released the "Healthy China Action (2019-2030)", which included sleep health into the main action indicators, and formally proposed China's sleep duration standard, known as the "sleep national standard". Summary: From the policy point of view, we can see that the country is showing support for the "sleep health" part. 2) Economic factors In terms of price acceptance, in 2021, the price acceptance of sleep aid products by Chinese citizens is mainly concentrated in bulk sms service the range of 0-400 yuan, accounting for 72.6% of the total. Among them, the price acceptance of sleep aid products in fourth-tier and other cities is relatively low. 42.0% of the population is below RMB,