URL. Here is a code snippet for the question "What is a code snippet?" what is a code snippet We tinkered with some Bowler Hat blog posts and managed to generate code snippets for a number of them. This is great positioning and is often referred to as “position zero” because it sits above the standard results with an oversized list. As an example, we have an article that provides a set of SEO tips for small businesses, which tend to rank around third or fourth for a variety of search terms. With a code snippet, we now have visibility above the organic results and within the results themselves. Win-win. SEO tips for small businesses This is great additional exposure. While I'm not very
interested in the text they're using in this example, from an organic search perspective, what's not to like? Code snippets can take many different forms, from the most popular paragraph format to tables to bulleted lists. We've seen bulleted lists taken from the jewelry retouching service content of an <ol> tag as well as header tags - which only reinforces the need for well-structured HTML. Featured snippet placement can be extremely powerful from an SEO and marketing perspective: More Real Estate SERPs More total clicks* Increased awareness and brand image *Note that in our experience,
featured snippets don't tend to get a lot of clicks and slightly reduce the number of clicks on organic listings. So even if it doesn't set the world on fire, the clicks on your snippet and organic listing combined should increase compared to a listing alone, and the exposure itself will be very valuable. And, of course, not all code snippets are created equal - for the example above “SEO Tips for Small Businesses” the code snippet doesn't answer the question, you need to so click to get the bonuses. Yet there is another side to this medal: there is only one code snippet, and only one company can have it.