business and humor. Read on to learn from a master of improv to become a more creative marketer. (all images are from tim's presentation slides.) word play exercise i saw my first live improv show when i was about 9 years old. My dad took my sister and i to second city in chicago. One of the actors asked for the name of an animal. "aardvark!" i screamed. How on earth would they make a reference to an aardvark in their skit? It seemed impossible that this team of energetic people on stage could create a vignette on the spot using the audience's suggestions. Since they did just that, i waited, waited, waited.
Eventually, at the end of the skit, one of the actors broke into song, ending with the catchy line “in a tree, with the ardvark and me!” how had they succeeded? It was whatsapp number list magical. Decades later, it still seems magical to me that any group of people can instantly create a story – let alone a fun story – out of a bunch of random words. I never considered trying it myself. Tim says it's time to go. He urges anyone who does creative work (and we all do creative work) to expand our storytelling ability by spending five minutes a day, alone or in a group, playing with the juxtaposition of words.
In other words, combine unrelated ideas to create something new. Spend 5 minutes a day playing a word juxtaposition game to boost creativity, says @timwasher. #cmworld click to tweet to do this, follow the "path of nonsense" recommended by tim: find two unrelated terms. (try a free random word generator app, like inspireme.) write these terms down on a piece of paper. (don't do it in your head.) create a word map or word web for each term. (brainstorm. Write, write, write. Don't stop. Keep your pen moving. No wrong answers. It's just word association. Associate free. Don't judge yourself or worry